Public listed Delticom AG has agreed with the shareholders of Tirendo Holding GmbH to purchase all shares in the Berlin-based online tyre retailer and its subsidiaries. The purchase price, including acquired shareholder loans, amounts to around EUR 50 million.<\/p>\n
In Tirendo, Delticom is acquiring a rapidly growing company with complementary strengths in IT and marketing. For Tirendo, Delticom is an experienced, well-funded partner which excels in the areas of procurement and logistics.<\/p>\n
In many European countries, the share of tyres sold online is still relatively low compared to other product categories. Buying online offers many advantages including fast delivery times, a broad selection of products, even at peak times, and attractive prices. As a first-mover, Delticom opened ReifenDirekt.de, one of Germany\u2019s first online tyre shops, as early as 2000. With more than 6 million customers in 42 countries and an annual turnover of around EUR 500 million, the company is the market leader in European online tyre sales.<\/p>\n
Tirendo was founded in October 2011 by European Media Holding and launched the tyre portal Tirendo.de in Germany in March 2012. Seed-funded and operationally supported during its ramp-up phase by Project A Ventures, Tirendo has quickly established itself in the market through innovation in IT, marketing and branding. The emerging e-commerce company is now active in eight European countries and, for its second year of business, expects turnover in the mid-double-digit million euro range. Tirendo is well-known not least thanks to Sebastian Vettel. The three-time Formula One world champion will continue in his role as the exclusive brand ambassador.<\/p>\n
In 2013, the firm was awarded Boutique Investment Bank of the Year and Leading Advisers of the Year by the International Acquisition M&A Awards.<\/p>\n
Enquiries<\/strong>
\nFor enquiries contact: Cecilia Roman, cecilia.roman@gpbullhound.com www.gpbullhound.com<\/p>\n","protected":false},"featured_media":646,"template":"","categories":[39],"sector":[33],"region":[42],"class_list":["post-645","article","type-article","status-publish","has-post-thumbnail","hentry","category-ma","sector-digital-commerce","region-germany-dach"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article\/645"}],"collection":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media\/646"}],"wp:attachment":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/sector?post=645"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/region?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}