{"id":625,"date":"2013-07-04T08:44:54","date_gmt":"2013-07-04T08:44:54","guid":{"rendered":"https:\/\/www.gpbullhound.com\/article\/muzicall\/"},"modified":"2013-07-04T08:44:54","modified_gmt":"2013-07-04T08:44:54","slug":"muzicall","status":"publish","type":"article","link":"https:\/\/www.gpbullhound.com\/articles\/muzicall\/","title":{"rendered":"A richer, more personalised mobile experience."},"content":{"rendered":"<p>Muzicall provides outsourced, end-to-end RBT (ringback tone) services to some of the leading operators in Europe, including Orange, Vodafone and T-Mobile. The funding will enable Muzicall to further implement its vision of making RBTs \u2013 usually a piece of music that replaces the \u2018ring ring\u2019 sound a caller hears before their phone call is answered \u2013 available to all European mobile phone users. Muzicall\u2019s RBT.4.ALL platform enables customers to create their own content library, giving them the ability to assign a different tune for different callers, thereby creating a very rich and personalised experience.<\/p>\n<p>&#8220;We have benefited from GP Bullhound&#8217;s broad reach amongst technology investors and as a result, we now have investors from France, Iceland, Finland, the US and a family office from Gibraltar. I was delighted by the team&#8217;s commitment to our deal and by its negotiating skills right up until the final minute,&#8221; said Patrick Allainguillaume, CEO of Muzicall.<\/p>\n","protected":false},"featured_media":626,"template":"","categories":[39],"sector":[34],"region":[47,48],"class_list":["post-625","article","type-article","status-publish","has-post-thumbnail","hentry","category-ma","sector-digital-media","region-uk-ireland","region-usa"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article\/625"}],"collection":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media\/626"}],"wp:attachment":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/categories?post=625"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/sector?post=625"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/region?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}