{"id":15878,"date":"2024-04-10T15:47:54","date_gmt":"2024-04-10T14:47:54","guid":{"rendered":"https:\/\/www.gpbullhound.com\/?post_type=article&p=15878"},"modified":"2024-04-10T15:47:55","modified_gmt":"2024-04-10T14:47:55","slug":"fully-integrated-digital-marketing-capabilities-combined-with-deep-understanding-of-human-behaviour","status":"publish","type":"article","link":"https:\/\/www.gpbullhound.com\/articles\/fully-integrated-digital-marketing-capabilities-combined-with-deep-understanding-of-human-behaviour\/","title":{"rendered":"Fully integrated digital marketing capabilities combined with deep understanding of human behaviour."},"content":{"rendered":"\n

Unlimited is an award-winning integrated customer engagement agency with nearly 600 employees across the UK and is comprised of TMW, Walnut, Health Unlimited and Nelson Bostock. Unlimited places data and a deep understanding of human behaviour at the core of its offering through their proprietary Human Understanding Lab & AI-powered digital insights platform, LUCA. <\/p>\n\n\n\n

Unlimited will become part of Accenture Song. <\/p>\n\n\n\n

Chris Mellish, CEO of Unlimited<\/strong>, commented \u201cTo be joining such an ambitious and forward-thinking strategic organization is a massive moment for us. GP Bullhound\u2019s support and deep digital marketing expertise was essential for us to reach this outcome.\u201d.<\/p>\n\n\n\n

Simon Nicholls, Partner, and Ravi Ghedia, Managing Director, at GP Bullhound <\/strong>commented: \u201cThis transaction reflects the high demand we see for strong integrated CRM capabilities.  By combining CRM activation with behavioural science and the power of generative AI, there is a real opportunity to drive relevant customer experience and engagement.\u201d.<\/p>\n\n\n\n

This transaction is further testament to GP Bullhound\u2019s position as a leading adviser globally in the Digital Services sector, having recently advised RocketMill on its sale to PMG, Goat on its sale to WPP and Team ITG on its investment from Bridgepoint, among many others. <\/p>\n\n\n\n

For Enquiries, please contact:\u00a0
<\/strong>Simon Nicholls, Partner, at\u00a0simon.nicholls<\/a>@gpbullhound.com
Ravi Ghedia, Managing Director, at\u00a0ravi.ghedia@gpbullhound.com<\/a><\/p>\n\n\n\n

About GP Bullhound<\/strong>
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US, and Asia. For more information, please visit www.gpbullhound.com.<\/p>\n","protected":false},"featured_media":15884,"template":"","categories":[38,39],"sector":[35],"region":[47],"class_list":["post-15878","article","type-article","status-publish","has-post-thumbnail","hentry","category-advisory","category-ma","sector-digital-services","region-uk-ireland"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article\/15878"}],"collection":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media\/15884"}],"wp:attachment":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media?parent=15878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/categories?post=15878"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/sector?post=15878"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/region?post=15878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}