{"id":1080,"date":"2013-12-23T14:52:26","date_gmt":"2013-12-23T14:52:26","guid":{"rendered":"https:\/\/www.gpbullhound.com\/article\/real-time-bidding-in-online-advertising-2\/"},"modified":"2013-12-23T14:52:26","modified_gmt":"2013-12-23T14:52:26","slug":"real-time-bidding-in-online-advertising-2","status":"publish","type":"article","link":"https:\/\/www.gpbullhound.com\/articles\/real-time-bidding-in-online-advertising-2\/","title":{"rendered":"The big bang of online advertising is taking place right now."},"content":{"rendered":"<p>Both buyers and sellers will ultimately benefit from efficiency gains and we expect as a result that online advertising will steal a greater share of the advertising pie than previously anticipated. Global RTB ad spend is expected to grow at over 50% per annum to over $20 billion in 2017.<\/p>\n","protected":false},"featured_media":1081,"template":"","categories":[50],"sector":[33,35],"region":[43],"class_list":["post-1080","article","type-article","status-publish","has-post-thumbnail","hentry","category-reports","sector-digital-commerce","sector-digital-services","region-global"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article\/1080"}],"collection":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media\/1081"}],"wp:attachment":[{"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/sector?post=1080"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.gpbullhound.com\/wp-json\/wp\/v2\/region?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}