Based in London, HooYu is a fast-growing Know Your Customer (KYC) platform designed to maximise the success of digital customer onboarding. The identity verification service allows businesses to easily orchestrate KYC technologies and database checks based upon the demographic and risk profile of particular customer cohorts. The company serves a wide range of highly regulated industries including banks, fintechs, online gaming operators and conveyancing, as well as marketplaces and online retailers.<\/p>\n\n\n\n
Keith Marsden, CEO of HooYu, commented: \u201cWe are excited to be joining forces with Mitek, who have some amazing computer vision, biometrics, and liveness detection tech, which when combined with HooYu, will produce a world beating onboarding platform. GP Bullhound was a great advisory partner to us, and their deep sector experience and relationships were instrumental in delivering the optimal transaction for shareholders.\u201d<\/p>\n\n\n\n
Claudio Alvarez, Partner at GP Bullhound, commented: \u201cThe HooYu team pioneered the development of the digital customer onboarding market and are uniquely positioned across a range of fast-growing segments. We are delighted to have advised the team on their next phase and strongly believe they have found the right partner to become a global leader in digital onboarding.\u201d<\/p>\n\n\n\n
The transaction is further testament to GP Bullhound\u2019s expertise in the fintech vertical, further strengthening the firm\u2019s leading position in the European technology ecosystem. Recent completed transactions in the fintech space include the acquisition of Crypto Finance by Deutsche B\u00f6rse Group, the investment in ottonova by Earlybird, and the investment in Entersekt by Accel-KKR, among many others.<\/p>\n\n\n\n