In 2006, James Wilkinson and Ryan Dignan were working in classified ad sales and had a realisation. Getting finance after you’ve chosen a car doesn’t give you much choice or control. Customers weren’t getting the best rates, and a lot had bad experiences waiting on forecourts to find out if they could buy the car. They decided that customers deserve better, so they set up Car Loan 4U to change the way people finance their cars and give the power back to the car buyer.

Several years later, Car Loan 4U has now rebranded as Zuto, and as a team of over 350 partners, all of whom share that original vision. The company has secured £12.3 million in investments and has won a host of awards for the changes they have made to the car finance industry.