World’s First Purely Digital Consumer Women’s Health App to Achieve Unicorn Status

Flo Health, the #1 downloaded women’s health app globally, supports women at every stage of their health journey, from menstruation to conception, pregnancy, and menopause. As of June 2024, the company supports nearly 70 million monthly active users (MAUs) and close to 5 million paid subscribers. With over 120 medical experts, Flo is committed to supporting women at every stage of their health journey, from menstruation to conception, pregnancy, and menopause. It provides curated cycle and ovulation tracking, tailored health insights, daily bite-sized visual content, and a private community for users to share their questions and concerns.

Eric Crowley, Partner at GP Bullhound, stated, “Flo has created a digital Health Assistant to support women as they navigate their own personal health journey. This landmark deal underscores the tremendous potential within the femtech sector and highlights Flo Health’s unique position as a pioneer in digital women’s health. Leveraging our unique expertise in the consumer subscription software space and global investor network, we are thrilled to have played a small role in Flo’s journey. We are confident that Flo Health will continue to lead the charge in revolutionizing women’s health globally.”

“Reaching unicorn status is a significant milestone for Flo and the entire femtech industry,” said Dmitry Gurski, co-founder and CEO of Flo Health. “When we started Flo, we identified a huge gap in women’s health services. Now, we’re a leader in a global movement to make women’s health a priority everywhere. We’re already helping hundreds of millions of women, and our goal is to reach 1 billion women through our global pro-social program. This initiative provides free access to Flo Premium across 66 countries, including India, Indonesia, and Nigeria, with nearly 1;2 million women already benefiting. We’re committed to building a better future for female health, where every woman feels understood and supported, regardless of her location or economic status. This investment from General Atlantic will help propel Flo Health’s growth as we continue normalizing conversations about women’s health, improving health literacy, and raising awareness of women’s health issues worldwide, especially in underserved regions.”

Anna Klepchukova, Chief Medical Officer of Flo Health, commented, “This investment accelerates Flo’s mission to revolutionise female health. With women spending 25% more of their lives in poor health compared with men*, we’re committed to changing this unacceptable status quo. The support from GP Bullhound has been instrumental in achieving this milestone.”

Committed to safety and trust, Flo is recognized as a reliable digital source for women’s health information. Flo Health’s Anonymous Mode feature was named one of TIME’s Best Inventions of 2023 and a finalist for Fast Company’s 2023 World Changing Ideas Awards in the Rapid Response category, highlighting its dedication to privacy.

Flo Health’s partnership with General Atlantic is set to drive its next phase of growth. The focus will be on targeting new user segments, enhancing tech-driven health insights, and expanding globally. To support these goals, Flo Health plans to increase its R&D headcount by investing in top-tier talent across its global offices in Europe and North America. 

This transaction further cements GP Bullhound’s reputation as a leader in the consumer subscription space. Notable previous transactions include advising on the acquisition of FATMAP by Strava, Busuu’s $436 million acquisition by Chegg, AllTrails’ acquisition by Spectrum Equity, and acting as the buy-side advisor to TeamSnap and its backer Waud Capital Partners on the acquisition of MOJO Sports.

For enquiries, please contact:
Eric Crowley, Partner, at eric.crowley@gpbullhound.com
Pierce Lewis-Oakes, Director, at pierce.lewis-oakes@gpbullhound.com
Press inquiries: press@gpbulhound.com 

About GP BullhoundGP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe and the US. For more information, please visit www.gpbullhound.com.

* https://www.mckinsey.com/mhi/our-insights/closing-the-womens-health-gap-a-1-trillion-dollar-opportunity-to-improve-lives-and-economies