MMC Ventures, Private Investors invest in Somo

A leader in mobile enterprise solutions and mobile marketing.

September 11, 2014

GP Bullhound, the technology investment bank, is pleased to have acted as financial advisor to leading independent global mobile solutions company, Somo, on an investment round backed by MMC Ventures and private investors. The round follows on from an investment by the MMC London Fund last year.

Team

Sector

Region

UK/Ireland

Founded in 2009 by serial entrepreneurs, Nick Hynes and Carl Uminski, Somo has built some of the most innovative and creative mobile products in the market and has run successful campaigns for brands all over the world such as Audi, Red Bull, De Beers, The New York Times and AirAsia Expedia. Headquartered in London, Somo has offices in New York, San Francisco, Los Angeles, Berlin, and Singapore and currently employs 180 people.

Since its last investment round, Somo has experienced growth of more than 100% and it has worked to develop its mobile advertising solutions and enterprise grade mobile platforms including the new mobile app tracking product Lithient.

Nick Hynes, co-founder and CEO, Somo, said, “Our business is absolutely flying. Our people are recognised globally for being experts in mobile technology, and are trusted by our clients to advise on how to take advantage of the connected future. We have attracted an incredible calibre of clients and we are ready to take the next step. GP Bullhound have provided valuable support and advice to us over the last 12 months, helping us to establish the capital platform needed to drive this next phase of growth.”

Simon Nicholls, Partner, GP Bullhound, said, “Somo is an incredibly exciting business, creating an early leadership position in mobile enterprise solutions and mobile marketing, with an enviable client base of blue-chip global corporations. We see substantial greenfield territory and strategic opportunity in these sectors, with rapid growth ahead.”

This represents the completion of GP Bullhound’s 8th transaction in 2014 and highlights the firm’s commitment to working with category leaders in the mobile software and services sector.

Enquiries

For enquiries contact Simon Nicholls, Partner, simon.nicholls@gpbullhound.com

GP Bullhound

GP Bullhound is an international technology investment banking group with offices in London, San Francisco, Stockholm, Berlin and Manchester. Founded in 1999, GP Bullhound provides world-class advice on mergers, acquisitions and private placements to a diverse range of corporate clients, institutional investors and high net worth individuals.

Combining a true love for entrepreneurship and innovation with deep global buyer relations and sector expertise, GP Bullhound has completed transactions for many category leaders, most recently selling Pozitron to Monitise, Pure360 to SEP, Tunigo to Spotify, and Fjord to Accenture. For more information, please visit www.gpbullhound.com.

In 2013, GP Bullhound was awarded Boutique Investment Bank of the Year and Leading Advisers of the Year by the Acquisition International M&A Awards, and Manish Madhvani, a Founding Partner of GP Bullhound was named as a winner of the fourth annual M&A Advisor 40 Under 40 Award.

Somo

Founded in 2009 by serial entrepreneurs, Nick Hynes and Carl Uminski, Somo has built some of the most innovative and creative mobile products in the market and run some of the most successful campaigns for brands all over the world such as Audi, Red Bull, De Beers, The New York Times and AirAsia Expedia. Headquartered in London, Somo has offices in New York, San Francisco, Los Angeles, Berlin, and Singapore and currently employs 180 people.