The new era of app-driven mobile computing is a category-changer for the world. Regardless of age, location, social status or cultural interests, people can no longer conduct their lives without mobile devices.

App stores are now the number one shopping destination worldwide. The first major Application Store arrived on the scene just six years ago a year after the launch of the iPhone—producing a seismic shift in consumer behavior.

This mobile app opportunity is huge. Ali Dagli, Director at GP Bullhound, says: “Messaging app WhatsApp has more than 500m users. Freemium game Puzzle & Dragons made $1.5bn in revenues and $900m in EBITDA in 2013. All solely on iOS and Android. These numbers are unprecedented.

Create a great service and the consumers of the world will come in droves. Given the scale of reward, the mobile app space is crowded, and it has its share of challenges. For those who step up, however, the global value creation opportunity has never been bigger.”

This report covers the whole spectrum of the Mobile App phenomenon: how it started, why it’s so powerful, what’s changing, the keys to success, consumption and monetization categories, the challenges, and the massive scale of this game-changing opportunity.

Use this link to download your copy of GP Bullhound’s research report: The New Mobile App Reality – Unprecedented Value Creation Opportunity

For enquiries contact Ali Dagli ali.dagli@gpbullhound.com or Alec Dafferner alec.dafferner@gpbullhound.com

About GP Bullhound

GP Bullhound is an international technology investment banking group with offices in London, San Francisco, Stockholm, Berlin and Manchester. Founded in 1999, GP Bullhound provides world-class advice on mergers, acquisitions and private placements to a diverse range of corporate clients, institutional investors and high net worth individuals.

Combining a true love for entrepreneurship and innovation with deep global buyer relations and sector expertise, GP Bullhound has completed transactions for many category leaders, most recently selling Pozitron to Monitise, Pure360 to SEP, Tunigo to Spotify, and Fjord to Accenture. For more information, please visit www.gpbullhound.com.

In 2013, GP Bullhound was awarded Boutique Investment Bank of the Year and Leading Advisers of the Year by the Acquisition International M&A Awards, and Manish Madhvani, a Founding Partner of GP Bullhound was named as a winner of the fourth annual M&A Advisor 40 Under 40 Award.