GP Bullhound advised Runna on its acquisition by Strava

Founded in 2021 by Dom Maskell and Ben Parker, Runna delivers tailored training plans for runners of all levels—from 5Ks to marathons—designed by elite coaches. The app combines live run tracking, pace guidance, and holistic support around nutrition and injury prevention, with seamless integration across Apple Watch, Garmin, and COROS devices. With millions of users across 180+ countries, Runna has rapidly become one of the world’s top-rated running coaching platforms.

The partnership with Strava creates an unmatched ecosystem for runners—combining Strava’s global community and social features with Runna’s high-performance training engine.

“We are absolutely thrilled for both the Runna and Strava teams in this acquisition,” said Eric Crowley, Partner at GP Bullhound. “It is truly a 1+1 = 5 situation where consumers will be the ultimate winner. The Runna team has built a fantastic business in just four years, winning love from users around the globe. GP Bullhound’s CSS team is honored to represent Runna and its shareholders in this transaction. We can’t wait to see the future for Dom, Ben, Josh, Holly, and all the Runna and Strava employees.”

Reflecting on the partnership, Dom Maskell, CEO and Co-founder of Runna, said: “We absolutely loved working with the GP Bullhound team, and don’t think we’d have got to where we are—certainly not as quickly—without their help. Apart from being smart, fast, and experienced, they’re also just such great, fun people to work with. I’ll really miss working closely together.”

This transaction reinforces GP Bullhound’s extensive leadership in the Consumer Subscription Software (CSS) sector, with a strong track record advising global category leaders including Urban Sports Club on its sale to Wellhub, Flo Health on its $225 million investment from General Atlantic, and TeamSnap on its acquisition of MOJO Sports.

Enquiries
For enquiries, please contact:
Eric Crowley, Partner, at eric.crowley@gpbullhound.com

About Runna
Runna is a global running coaching app delivering personalized training plans, real-time tracking, and expert guidance for runners of all levels. Launched in 2022, the app is available in over 180 countries and was a finalist for Apple’s 2024 App of the Year. Learn more at www.runna.com.

About Strava
Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube, and LinkedIn. Visit www.strava.com for more information.

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs. Founded in 1999, the firm has 13 offices across Europe, the US, and Asia. Learn more at www.gpbullhound.com.