Forging the Future of B2B Growth Services Providers

Just Global is a top B2B marketing agency recognized for its Connected Experience approach, which combines strategy, media, creative, ABM, and analytics. With multiple “B2B Agency of the Year” awards, they have a team of over 280 B2B specialists in the US, UK, Singapore, Australia, Japan, Colombia, the Philippines, and India, serving leading B2B technology brands.

Brandon Friesen, CEO of Just Global, commented, “Partnering with Trilliad is a strategic leapfrog move to capitalize on the emerging integration of AdTech, MarTech, and SalesTech, with CMOs and CROs sharing revenue goals. GP Bullhound’s strategic insight into the B2B marketing sector and hands-on support were instrumental in guiding the company through this transaction process.”

Trilliad, led by industry pioneers David Williams and Craig Dempster, former CEOs of Merkle, aims to revolutionize the intersection of marketing and sales. By aligning and optimizing the entire buying experience across marketing, sales, and customer success, Trilliad is set to enhance marketing efficiency, boost seller productivity, and reduce Customer Acquisition Costs. This acquisition marks Trilliad’s second of 2024, following the recent addition of Sercante, a CRM consultancy and execution business. Together, these acquisitions are set to transform business performance for B2B brands worldwide.

Alec Dafferner, Partner, and Oliver Schweitzer, Managing Director at GP Bullhound, commented, “This transaction reflects the rapidly growing demand we see for B2B digital marketing capabilities. We are thrilled to have advised Just Global on this industry-defining deal and anticipate an increasing level of transaction activity in this sector.”

This transaction further testifies to GP Bullhound’s position as a leading adviser globally with extensive experience in the Digital Services sector, having recently advised Unlimited on its sale to Accenture, RocketMill on its sale to PMG, Goat on its sale to WPP, Bliss Point Media on its sale to Tinuiti, and Melon on its sale to DEPT, among many others.

Enquiries
For enquiries, please contact:
Alec Dafferner, Partner, at alec.dafferner@gpbullhound.com
Oliver Schweitzer, Managing Director, at oliver.schweitzer@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe and the US. For more information, please visit www.gpbullhound.com.