Fusing the magic of creativity with the power of data.

Filter’s deep expertise and executional horsepower add significant capability and scale, accelerating Merkle’s growth and differentiation through its next-generation delivery model for digital marketing services.

Kristin Knight, Founder and Chairwoman of Filter, said: “Filter has a long and vibrant history, so a key priority was ensuring a strong cultural and professional fit for our employees and our clients. As an innovative, growth-focused agency, Merkle shares our vision and recognized our strengths. They’re an ideal partner to advance our business to exciting new heights. We could not have found a better fit without the help and dedication of the team at GP Bullhound.”

Alec Dafferner, Partner at GP Bullhound, said: “We are pleased to have advised Filter in this strategic transaction. Filter’s embedded talent model offering will be a powerful complement to Merkle’s comprehensive portfolio of services.”

The transaction is a further testament to GP Bullhound’s expertise in advising category leaders in the Digital Services sector, with more than 20 transactions completed in the last 24 months including the sale of Oliver to You & Mr. Jones, Namics to Merkle, Kepler Group to KYU, and Wongdoody to Infosys, among many others.

Inquiries
For inquiries please contact:
Alec Dafferner, Partner, at Alec.Dafferner@gpbullhound.com
Greg Smith, Partner, at Greg.Smith@gpbullhound.com
Eric Crowley, Vice President, at Eric.Crowley@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound