Combining data and technology for online customer acquisition and lead generation.

Bridgepoint Development Capital (‘BDC’) has taken a 40% stake in MVF, one of the UK’s fastest growing technology companies, to facilitate accelerated growth, potential acquisitions and continued international expansion.

MVF specialises in online customer acquisition and lead generation. The business uses proprietary technology, data driven analytics and in-house digital marketing expertise to provide some of the world’s leading brands with high volumes of new customers that generate a strong return on investment.

Simon Nicholls, Partner at GP Bullhound, said: “GP Bullhound is delighted to have advised BDC on its investment in MVF. ‘Next generation’ demand generation models like MVF are a key part of the growing performance marketing sector”.

Chris Graves, Director at GP Bullhound, said: “The rapidly evolving digital media landscape presents great growth opportunities that are well suited to private equity investment. As sector specialists we are pleased to have advised BDC on an investment which is a great example of this trend”.

The transaction underlines GP Bullhound’s depth of experience in digital marketing, being its eighth transaction completed in the sector in the last 18 months alone, including those completed for clients such as Realise, TLGG, Fjord, Somo, Great Fridays and Fetch.

Enquiries
For enquiries please contact: Simon Nicholls, Partner, at simon.nicholls@gpbullhound.com or Chris Graves, Director, at chris.graves@gpbullhound.com

GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King.com, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin and Manchester.

Bridgepoint Development Capital
Bridgepoint Development Capital (‘BDC’) provides funding to businesses headquartered in France, the Nordic region and the UK, typically buyouts valued up to EUR 150 million. It is part of Bridgepoint, the international private equity group, which invests in businesses across Europe valued between EUR 200 million and EUR 1 billion and currently has assets under management of c. EUR 8 billion.

MVF
Founded five years ago, MVF has become one of the UK’s most prominent growth businesses, winning a Queen’s Award for Enterprise last year, branded the fastest growing tech company in the UK in 2013 by the Sunday Times Tech Track, and voted in the top twenty places to work in London by the Sunday Times Best Companies to Work For poll. MVF specialises in online customer acquisition and lead generation. The business uses proprietary technology, data driven analytics and in-house digital marketing expertise to provide some of the world’s leading brands with high volumes of new customers that generate a strong return on investment. MVF’s leading marketplaces help companies connect with new customers in a wide variety of industry verticals and countries including B2B (ExpertMarket.co.uk and ApprovedIndex.co.uk), international removals (MoveHub.com), and green technology (TheEcoExperts.co.uk).