Combining audience data with predictive advertising to convert customers.

Adlucent is a platform for internet retailers to create, launch and manage high-volume and product-based online campaigns. Adlucent combines advanced audience data with predictive advertising technology to help retailers find, engage, and convert their most valuable customers.
Adlucent, the data and analytics-driven search and digital marketing agency, has been acquired by Advantage Solutions, a leading sales and marketing agency.

Transaction led by GP Bullhound’s New York team while part of AdMedia Partners